This textile art brand wants to express its artistic concepts with an African and natural style distinguished by its conceptual proposals. Wisdom knot.
Together with Sowa
Together, we explored African culture and its symbols, understood the artistic style projected in each piece, and did in-depth research to adopt and give character to the brand. We connect the meaning from southern Africa Nyansapo, which means knot of wisdom.
Inside the lamp
Through investigation and benchmarking, we identified a niche and defined the language that will conquer the market. Sowa is art. One knot at a time.
Helped with:
Naming
Brand Identity
Strategy
Creative Direction
Copywriting
Social Content Creation
